Ladies and gentlemen, we have a new entrant in the ‘most pathetic marketing blurb’ competition of 2008!
This one has the makings of a true winner and is going to prove hard to beat - not only because it’s from California, the home of the weird - but also that it has a swathe of strange, but somehow exotically European vowels in the company name: Jāsön - not quite up there with Häagen-Dazs, but not really quite as tasty, either, despite the promise of rosewater goodness.
Of course, the way that the word “organic” is used to market products, one could almost think that anthing “non-organic” i.e. 30% of the contents of this shampoo, was evil, toxic filth. Thank goodness they probably just mean H20, the shampoo’s largest single constituent ingredient.
Song playing as this was published: Goldfrapp : Little Bird
We have known for a very long time that earthquakes tend to shake all of our nuts over to the left coast. It is rare indeed when anything coherent comes from CA.
Quite. Now, I don’t want to say anything derogatory about the inhabitants of California - many of them are very clever people, I’m sure. Just very clever people who one day decided: “I know! Let’s go and live on a major geological fault line! And build an underground railway system there.”